To close the deal, you need more than a good writer. You need a writer who understands the entire buying cycle as well as your buyer’s interests, needs and challenges. You also need a writer who understands your solution and its business benefits.

As a B2B copywriter, my expertise goes beyond producing high-quality writing. I use market research and SME interviews to get an in-depth understanding of your buyer and your solution. This allows me to create engaging and educational content that is relevant to your buyer and effective in generating results.

My specialties includewhite papers, ebooks and other types of content that move buyers through all stages of the buying cycle.


White Papers

According to a report by DemandGen, the white paper is the most valuable, most shared and most preferred type of content among business executives across a variety of industry segments, including tech/enterprise, telecom, financial services, media/internet and manufacturing.

The problem, for many B2B organizations, is finding the time and in-house resources to develop effective white papers. This is where I can help.

I’ve written successful white papers for a number of B2B companies. I have the knowledge and skills to conduct in-depth research, interview SMEs and craft the appropriate type of white paper that will most engage your buyer and lead them further through the sales funnel. My services include:

  • Top-quality text
  • Tables, pull quotes and footnotes, where applicable
  • Business-quality page design in Word
  • Revisions to incorporate comments (generally 2)
  • Design tips for your designer OR
  • Design option: professional design and graphics available
  • Lead generating emails and landing pages

Have a great white paper idea or need help developing one? Contact me today for a FREE consultation and no-obligation quote.


Ebooks

Ranking in the top five for most preferred type of online content, ebooks offer a more creative and visual way to reach your prospect. Ebooks work well in both the awareness and the exploration stages of the buying cycle and can use additional interactive tools like quizzes to create additional engagement.

Like white papers, they take time to properly develop and can therefore be a challenge to find the resources to create. Let me help.

My services include:

  • Top-quality text
  • Tables, pull quotes and footnotes, where applicable
  • Business-quality page design in Word
  • Revisions to incorporate comments (generally 2)
  • Design tips for your designer OR
  • Design option: professional design and graphics available
  • Lead generating emails and landing pages

Contact me today to discuss your ebook ideas and receive a FREE consultation and no-obligation quote.


Other Content

The majority of technology buyers need 4+ pieces of content before they begin to build a short list of vendors. Having a variety of content types for all stages of the buying cycle is critical to ensuring your company is on the short-list.

No matter what type of written content you need, I can create it—on time and on target.

Contact me for:

  • Articles
  • Guides
  • Tech briefs
  • Case studies
  • Web content
  • Video scripts
  • Newsletters and blogs
  • Brochures and flyers
  • Direct mail and email
  • Ads and scripts