Survey-Based Research

I had a great conversation about survey-based research projects with Jane Portman on Better Done Than Perfect, a podcast for…

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13 Ways to Use Original Research to Build Your Content Machine (with infographic)

One of the biggest benefits of an original research project is the sheer amount of content you can generate. From…

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How to Attract More B2B Tech Buyers with Original Research Content

You’re the content marketing manager at a mid-size B2B technology company, and you’ve got big goals for your content marketing…

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How original research can get you out of your content rut

Here’s Why Original Research Can Get You Out of Your Content Rut (and build your authority) Often the hardest part…

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