Insights+
Get a peek under the hood and see what I’ve learned about copywriting and content marketing with over a decade of working for leading and fast-growing tech brands.
Survey-Based Research
I had a great conversation about survey-based research projects with Jane Portman on Better Done Than Perfect, a podcast for…8 CRITICAL QUESTIONS TO ASK YOUR SURVEY RESEARCH PARTNER
When it comes to collecting data, quality and validity matter. A lot. Your credibility and reputation are on the line—and…How to Get More From Your B2B SaaS Content with Content Syndication
B2B buyers are likely to do a lot of research before reaching out to your sales team. That’s why it’s…13 Ways to Use Original Research to Build Your Content Machine (with infographic)
One of the biggest benefits of an original research project is the sheer amount of content you can generate. From…How to Attract More B2B Tech Buyers with Original Research Content
You’re the content marketing manager at a mid-size B2B technology company, and you’ve got big goals for your content marketing…How original research can get you out of your content rut
Here’s Why Original Research Can Get You Out of Your Content Rut (and build your authority) Often the hardest part…Infographic: Is Your Marketing Budget in Quarantine?
Many marketers have been asked by their leadership to freeze all non-essential spending. Your budget may now be sheltering in place ...