What is original research?

Survey-based original research is one of the best ways to build brand awareness, gain media mentions and establish your brand as a thought leader. But, it’s not a quick or easy process to get credible survey-based data.

Done right, survey-based research can uncover captivating insights that can be used to create cornerstone content that helps you stand out as a thought leader in your industry. Even better, one survey can be used to create a myriad of other content – such as blog posts, infographics, webinars and more.

“Becky recently conducted an original research survey for us. From helping us define the research topic and craft the right survey questions to managing the survey in the field, cleaning and analyzing the data — Becky’s work has been excellent at every step. We loved the findings that came out of the research and appreciated her additional insights into what the data means and how we could use the data to tell a compelling story.”

— Heidi Bullock, CMO, Tealium

What are the steps involved?

Discovering your research topic 

To kick things off, we’ll hop on the phone or a video chat to discuss your research goals and hone in on the main themes we want to explore.

CLEANING AND ANALYZING THE DATA

Once the survey is complete, my team and I will clean and analyze the data. Then, I’ll present the data to you and recommend different themes or angles you can use to create compelling and thought-leading content.

Surveying your target audience

Next, I’ll write the survey questions, test and validate the survey, and launch the survey in the field – whether that’s through your own list, an affiliate or partner list, or through a paid panel. If it’s a paid panel, I’ll manage finding the right vendor for your target audience.

DEVELOPING CONTENT FROM YOUR DATA

Creating a cornerstone report or ebook is part of my Original Research Package. The report will be a combination of data and storytelling – highlighting the most interesting findings while telling a compelling story about what the data means. Additional content, such as infographics, blogs, webinars and social media posts can also be added to the base package.

Discovering your research topic 

To kick things off, we’ll hop on the phone or a video chat to discuss your research goals and hone in on the main themes we want to explore.

Surveying your target audience

Next, I’ll write the survey questions, test and validate the survey, and launch the survey in the field – whether that’s through your own list, an affiliate or partner list, or through a paid panel. If it’s a paid panel, I’ll manage finding the right vendor for your target audience.

CLEANING AND ANALYZING THE DATA

Once the survey is complete, my team and I will clean and analyze the data. Then, I’ll present the data to you and recommend different themes or angles you can use to create compelling and thought-leading content.

DEVELOPING CONTENT FROM YOUR DATA

Creating a cornerstone report or ebook is part of my Original Research Package. The report will be a combination of data and storytelling – highlighting the most interesting findings while telling a compelling story about what the data means. Additional content, such as infographics, blogs, webinars and social media posts can also be added to the base package.

“If you’re looking for a writer who can take a complex research-based project and deliver a near-perfect first draft, then I recommend Becky. I’ve worked with her on highly technical content as well as original research-based content and on every project, Becky’s work has been excellent. As a bonus, she not only gets the writing part right, she’s also great with content strategy, deadlines, and being easy to work with.”

— Rob Wade, Head of Brand Activation at CallRail

Original Research Packages

Research Roadmap
You understand the value of original research but aren’t sure what that might look like for your brand. I’ll work with you to develop your research objectives and create a clear plan for how to move forward.
Define your research goals
Define your audience and determine demographics
Competitive research analysis to uncover a unique research angle
Determine what type of research process fits your goals
Recommendation of research angle
“Big idea” questions the research will answer
Content roadmap that fits your research goals
Key dates and next steps
Big Rock Research
You want to conduct survey-based original research that will allow you to develop a “big rock” piece of content so you can build your thought leadership around a space you want to own.
Define your research goals and audience
Define your audience and determine demographics
Competitive research analysis to uncover a unique research angle
5-7 minute survey of up to 500 respondents
Survey testing, programming, and management
Collect and clean the data
Analyze findings for compelling content themes
Present findings and determine content themes
Create a “big rock” research report
Bespoke Research
Whether you want to conduct a more in-depth survey or you have a large internal data set you want to work with, I can help.
Define your research goals
Define your audience and determine demographics
Competitive research analysis to uncover a unique research angle
Research process and amount of data collected customized to your goals
Collect and clean the data
Analyze the data for compelling content themes
Present findings and determine content themes
Create a “big rock” research report