What is original research?

Survey-based original research is one of the best ways to build brand awareness, gain media mentions and establish your brand as a thought leader. But, it’s not a quick or easy process to get credible survey-based data.

Done right, survey-based research can uncover captivating insights that can be used to create cornerstone content that helps you stand out as a thought leader in your industry. Even better, one survey can be used to create a myriad of other content – such as blog posts, infographics, webinars and more.

“Becky recently conducted an original research survey for us. From helping us define the research topic and craft the right survey questions to managing the survey in the field, cleaning and analyzing the data — Becky’s work has been excellent at every step. We loved the findings that came out of the research and appreciated her additional insights into what the data means and how we could use the data to tell a compelling story.”

— Heidi Bullock, CMO, Tealium

What are the steps involved?

Discovering your research topic 

To kick things off, we’ll hop on the phone or a video chat to discuss your research goals and hone in on the main themes we want to explore.

CLEANING AND ANALYZING THE DATA

Once the survey is complete, my team and I will clean and analyze the data. Then, I’ll present the data to you and recommend different themes or angles you can use to create compelling and thought-leading content.

Surveying your target audience

Next, I’ll write the survey questions, test and validate the survey, and launch the survey in the field – whether that’s through your own list, an affiliate or partner list, or through a paid panel. If it’s a paid panel, I’ll manage finding the right vendor for your target audience.

DEVELOPING CONTENT FROM YOUR DATA

Creating a cornerstone report or ebook is part of my Original Research Package. The report will be a combination of data and storytelling – highlighting the most interesting findings while telling a compelling story about what the data means. Additional content, such as infographics, blogs, webinars and social media posts can also be added to the base package.

Discovering your research topic 

To kick things off, we’ll hop on the phone or a video chat to discuss your research goals and hone in on the main themes we want to explore.

Surveying your target audience

Next, I’ll write the survey questions, test and validate the survey, and launch the survey in the field – whether that’s through your own list, an affiliate or partner list, or through a paid panel. If it’s a paid panel, I’ll manage finding the right vendor for your target audience.

CLEANING AND ANALYZING THE DATA

Once the survey is complete, my team and I will clean and analyze the data. Then, I’ll present the data to you and recommend different themes or angles you can use to create compelling and thought-leading content.

DEVELOPING CONTENT FROM YOUR DATA

Creating a cornerstone report or ebook is part of my Original Research Package. The report will be a combination of data and storytelling – highlighting the most interesting findings while telling a compelling story about what the data means. Additional content, such as infographics, blogs, webinars and social media posts can also be added to the base package.

“If you’re looking for a writer who can take a complex research-based project and deliver a near-perfect first draft, then I recommend Becky. I’ve worked with her on highly technical content as well as original research-based content and on every project, Becky’s work has been excellent. As a bonus, she not only gets the writing part right, she’s also great with content strategy, deadlines, and being easy to work with.”

— Rob Wade, Content Marketing Director at CallRail

Original Research Packages

Pulse
You just want to take a quick pulse of your target audience so you can gain a better understanding of their thoughts or opinions on a certain subject.
Research & discovery
1-2 minute survey (7-10 questions)
Up to 199 survey respondents
Survey testing, programming, and management
Data cleaning
Analyze findings for compelling content themes
Present findings and determine content themes
1,800-2,400 word report based on findings
*If using a paid panel, costs of the panel are additional and there is an additional $500 panel management fee.
Cornerstone
You want a comprehensive survey that will allow you to develop a cornerstone piece of content so you can build your thought leadership.
Research & discovery
5-7 minute survey
Up to 500 survey respondents
Survey testing, programming, and management
Data cleaning
Analyze findings for compelling content themes
Present findings and determine content themes
Comprehensive report based on findings
*If using a paid panel, costs of the panel are additional and there is an additional $750 panel management fee.
Premier
You want to do a deep dive into a subject with a large audience so you can build thought leadership and attract media mentions.
Research & discovery
8-15 minute survey
Up to 1000 survey respondents
Survey testing, programming, and management
Data cleaning
Analyze findings for compelling content themes
Present findings and determine content themes
Comprehensive research report based on findings
*If using a paid panel, costs of the panel are additional and there is an additional $1000 panel management fee.